Digital marketing course in the Chinese market
This seminar places us in the digital era of the Asian giant with a theoretical and practical approach so that attendees understand the presence in China through online platforms. It is aimed at those responsible for marketing operations, consultants and professionals who want to understand the digital environment and be able to get into the online market.
Contents:
- The Chinese consumer
- E-commerce in China
- Mobile-banking
- Social networks
- SEO/SEM positioning
- Big data
Objectives:
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To provide an overview to understand our potential in the Chinese online market and how to play a part in it.
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To become familiar with the most important online sales platforms in China.
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To get to know the social networks and the ways of promotion and communication.
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Know the SEM/SEO online positioning tools.