Esp. / 中文 / Eng. / Fr.

CHINA CONSULTANCY

Long Strategic Consultancy is a consulting group specialized in China and its trade relations with foreign countries. Our main goal is to facilitate Chinese market access to SMEs and public institutions.

In the present context, China (中国, “the Middle Empire” ) is becoming one of the world’s most influential protagonist and plays an increasingly great role in the political, economic and cultural fields.

With a professional team of experts on the Chinese market, we collaborate with international institutions and firms on the design and implementation of their strategies in China.

Do you want to know more about China? Do you need some advice? Please contact us at long@longstrategy.com, we will be delighted to learn about project.
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Services

Marketing and
Communication

COMMUNICATION:

Design of online and offline strategic communication plans; writing of new content/content adaptation; social media managing for Chinese platforms such as Weibo, Youku or Wechat; we write media reports, press releases and look for influencers.

DIGITAL MARKETING:

Content design for blogs, newsletters and social networks (articles, images, videos, computer graphics, etc.); SEO and SEM; design and management of websites, blogs and apps.

ADAPTATION OF THE CORPORATE IMAGE:

Logo design, branding; slogan, color and brand adaptation/rebranding for foreign markets, etc.

ADVERTISING AND PUBLIC RELATIONS:

Events and showrooms, advertising campaigns design, international media communication, press releases, etc.
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Contact us

long@longstrategy.com

MADRID

Campus Google
Calle Moreno Nieto,2 28005
+34 660120052

AMSTERDAM

Het Seiraad, Postjesweg 1
Office K34-36, 1057 DT
+31 06-18409618

BEIJING

Day day Up
22/F, Building C, Sanlitun SOHO
Chaoyang District, Beijing
+86 13810464786
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Services

MARKET ACCESS

MARKET RESEARCH:

We write thorough reports about production, import, export, consumption, prices; we also specialize in competition studies, store analysis, consumer profile, public tenders.

SEARCH AND ORGANIZATION OF ATTENDANCE AT FAIRS AND EVENTS:

We research fairs and other events suited to your project (congresses, business meetings, investment forums, etc.); we manage the organization of such events (renting spaces, booths, sample design, commercial documentation, presentations, etc.) and arrange the whole trip for your team.

SEARCH FOR PARTNERS AND CUSTOMERS:

Contact us for the selection of suppliers, manufacturers, local partners, agents and distributors; we also search for customers and arrange business meetings for joint-venture partners.

QUALITY AND PRODUCTION CONTROL:

We have hands-on experience in quality and production control in factories, we manage the import/export process from start to end: factory research, contract drafting, samples shipment, budgeting, import/export.
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OTHER MARKETS

The world’s center of gravity is shifting to East and South, where emerging countries from, among others, South East Asia, China, India and South America play a leading role.

In this shifting environment, new cooperation and business opportunities are opening up for new markets. That is the reason why Long Strategic Consultancy is helping both private companies and public institutions to reach for a wider audience and to access new markets.

Contact us at long@longstrategy.com and tell us about your project so we can offer your the best advice.
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Areas of
activity

TOURISM
China remains the world’s first tourism source market. Many countries aim to attract more visitors from this Asian giant because of its indisputable potential within the tourism industry. Around 150 million of Chinese travelers are expected around the world by 2020.

Long stay trips, high average spending per tourist, deseasonalization of demand ... these are just some of the reasons why Chinese tourism is so highly appreciated.

Long specializes on tourism promotion plans for China and other markets. According to our client specifications, we design, coordinate and implement trade events, commercial trips, market plans, fam trips and so on. We also take care of translating services, merchandising production, seminars about China, branding and logo adaptation for local markets, etc.

WHO ARE OUR CLIENTS?
TOUR OPERATORS, TRAVEL AGENCIES, RESTAURANTS, CHEFS, HOTELS, CATERING COMPANIES.
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Clients
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Please check out our case studies here.

Areas of
activity

Culture and
Education
Language learning and teaching are strategic assets that promote cultural and economic relations and contribute to the development of different means of cooperation.

Mandarin chinese is the most spoken language in the world. Many primary and secondary schools around the world are encouraging their students to learn Chinese as a second foreign language.

By 2020, 195 millions of Chinese students will have finished university —in comparison to only 120 millions of American students—, and most of them will be fluent in English, French, Spanish and other European languages. These are very compelling reason for foreign cultural institutions willing to enhance their presence in the Chinese market.

Chinese economic growth and family planning policies have fostered the demand of a higher quality education; thus international education is now a very attractive option for Chinese families.

WHO ARE OUR CLIENTS?
UNIVERSITIES, EDUCATIVE INSTITUTIONS, LANGUAGES SCHOOLS, PUBLISHING COMPANIES, MUSIC AND CINEMA INDUSTRIES, BOOK DISTRIBUTORS, GRAPHIC DESIGN STUDIOS, ETC.
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Services

Human
Capital

RECRUITMENT (BOTH IN CHINA AND ABROAD):

Our team can search for candidates, both foreign and Chinese, and take care of human resources evaluation; we also look for teachers and lecturers, etc.

STAFF TRAINING (BOTH FOREIGN AND LOCAL):

Our team design and offer courses and seminars on Chinese business culture, Chinese language, cross-cultural training, foreign trade, etc.

RELOCATION SERVICES IN CHINA:

Visa, work and residence permits for expatriates and their families, verification, translation of academic diplomas and other documents; search for accommodation, moving services, selection and enrollment in schools and childcare; full personal assistance service for expatriates; we can solve your questions by phone or email.
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Services

Other
Services

TRAVEL ARRANGEMENTS:

Flights, accommodation, transport, etc.

TRANSLATION AND INTERPRETING SERVICES.

OFFICE BUILDINGS AND INDUSTRIAL PROPERTY SEARCH AND LEASING.

NEGOTIATION AND DEAL-MAKING ADVICE.

LEGAL ADVICE:

Permits, customs, trademarks and patents, etc.
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TEAM

Values

Long Strategic Consultancy is a project born out of pure passion for Asia and managed by a team of multidisciplinary professionals. We aim to help our clients in their internationalization process, while building links between communities and promoting development.

If you want us to work together, send us a message to long@longstrategy.com and tell us about your project!

Maria Antonia Company Morell

Long’s CEO holds a Bachelor’s degree in Tourism. She also studied Business Management and International Trade. She is an expert in China, with a Bachelor´s Degree in East Asian studies. She completed a MA in Chinese Culture and Literature. She lives in Amsterdam, where she coordinates the projects and manages the team at Long Strategic Consultancy. She speaks Chinese, Spanish, Catalan and English. And she is studying dutch.

Alex González

Alex has a BA in Political Science and a postgraduate degree in Development Cooperation. He is a consulting teacher of the Master of Chinese and Japanese Studies at the UOC and the CEO of Action Aid Foundation in the Balearic Islands. Has previously coordinated CIDOB Asia and collaborated with Casa Asia, Elcano Royal Institute and the Observatory of European Foreign Policy (UAB). He is the author of several articles and publications on politics in East and Central Asia.

Xisco Maturana

Francisco has a Bachelor´s Degree in Business Studies, a BA in Economics from the UIB and has completed a Masters in Logistics and Transport at Cranfield University (UK). He is a professor of Transport Economics, Management airlines and economic structure in the department of applied economics at the University of the Balearic Islands and a consultant at Long´s Spanish team.

Gerard Altaió

Artist, philosopher and founder of dezignzzzzztudio in Beijing, a graphic design studio and cultural creativity space. Since 2015 he collaborates with Long Strategic Consultancy in web design, graphic design, app creation, and other graphic documents. He speaks Chinese, English, Catalan, Spanish. French, Portuguese and Italian.

Alfonso Presa García

Consultant holding a Master’s Degree in Economics and Business Administration. He specializes in Monetary Economics and Public Sector. He has worked as a Senior Manager for several companies and has more than twenty years experience as Business Controller both in the manufacturing and the service sectors. He currently works as a freelance business and economic adviser for SMEs companies and entrepreneurs in DGIPYME, and works as a financial agent for a leading financial institution.

Anna Boladeras

Translator and Interpreter, Anna holds a Master in Audiovisual Translation by the Autonomous University of Barcelona. She translates in Catalan, Spanish, Italian and Chinese. She also has an extensive experience as a consultant and liaison agent for companies who work with China. Anna lives in Beijing and works in Long’s team as an interpreter, translator, consultant, business developer and agent since 2016.
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